The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Featured Resources
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LeapPad Game - Mind Wars Interactive Game
Bring a friend and try this brand new way to play with your LeapPad! Travel around the board in this fast-paced, head-to-head game as you hit your buzzer before your friend can steal your question! Be the first to close all five windows and you will become the Mind Wars master and learn important 3rd-5th grade skills in math, language and fine arts, science, history, and geography!
Pass Your California DMV Test Guaranteed! 50 Real Test Questions! California DMV Handbook
This book contains the 50 most common questions and answers to the California DMV Written Test. Written by a former DMV classroom instructor and test creator, this straight forward book tells you the most likely questions and answers that will appear on you exam. Typically, at least 70-80% of the questions you encounter will come from these high frequency questions. Pass your test today!
Catholic Homeschool Companion
Here’s your one-stop resource for information, insight, and inspiration about every aspect of educating your children at home — written by those who understand it best: homeschooling parents themselves! Would you like to teach science or phonics better? Introduce your child to Latin, piano, or great works of art? Try new classroom approaches that other parents find effective? In these pages, you’ll find helpful essays from more than forty veteran homeschooling parents to help you do all this and...
Spell to Write & Read
This teacher's manual, written by a homeschool educator with experience as a professional school teacher and private tutor, shows how to teach reading the "write" way. By phonetically teaching spelling from the start as the backbone for reading, all children can be taught, regardless of learning styles, to read and spell. If your student knows how to read already, this program can improve his or her spelling. Find out more about this product here.
Writing Strands & Reading Strands
This program is based on research which shows that there is no useable relationship between the study of grammar as an abstracted skill and the ability to communicate. Writing Strands provides quality reading, writing and speech materials for homeschoolers with children ages 3 through 18. The guided exercises in Writing Strands progress incrementally and allow students to work independently, yet provide the guidance students need to sharpen their ability to inform, persuade and entertain in writ...